For this project, my partner and I co-art directed a campaign photoshoot for St. Ives body wash. We wanted to highlight the natural ingredients used in the product, so we designed a tropical 3D set that matched each scent.
After planning out the creative direction, we teamed up with photographers from another course who brought our vision to life.
After planning the creative direction, we teamed up with photographers from another course who brought our vision to life by following our direction for photography. The result was a fresh, vibrant campaign that captured St. Ives’s natural essence.
