I created an ad campaign for Coca-Cola with ads placed in gyms and offices to promote a guilt-free, enjoyable choice for those mindful of their sugar intake.
Design a creative ad campaign for any large brand, focusing on messaging, visuals, headlines and typography. Create print, digital, and ambient ads.
Coca-Cola Zero Sugar
This campaign focused on promoting Coca-Cola Zero Sugar as a refreshing, guilt-free choice for those who are mindful of their sugar intake. I designed a series of print and digital ads with the tagline “Zero Sugar, Zero Guilt” to be placed in locations like gyms, offices, and agencies, where people often feel pressured to avoid sugary drinks. The visuals and messaging emphasize that people can enjoy a tasty beverage without feeling guilty, aligning with the brand image of Coca-Cola.
I was responsible for developing the concept, designing the print and digital ads, and creating the media placement mockups. I also ensured that the visuals and messaging were clear, engaging, and aligned with Coca-Cola’s brand.
I worked on this project alone but received helpful feedback from my peers during the process.
