I created a fun and unexpected visual by combining a pancake and a bed to show comfort in a unique and memorable way.
Create a bold, unexpected visual that dramatizes the unique benefits of two products—combining images in creative ways to communicate their key messages clearly and memorably.
Aunt Jemima's Pancake Mix
In this project, I created an unexpected visual by merging a pancake and a bed to showcase comfort and pleasure. I began by identifying what makes each product unique. Pancakes symbolize warmth and comfort, while beds represent relaxation. After sketching three ideas, I chose the best one and developed it into a complete ad using Procreate and Photoshop. I went for a simplistic design because I want to emphasize the comfort of the advertisement by limiting my images and typography this creates a sense of calm.
I handled the entire process, from developing concepts and sketching ideas, fully drawing on Procreate, and then creating the final ad in Photoshop, making sure it was engaging and clear.
I worked on this project alone but received helpful feedback from my peers during the process.
